In 1987, Axel and Serge Van Den Bossche decided to take over the business from their mother. After a few years, Frank Lambert, also active in the sector, reinforced the Antwerp company. The existing collection flower pots grew under SERAX soon to an innovative range of products. Today the collection of Serax contains more than 4000 Interior objects; from elegant glassware, tableware to original objects and contemporary furniture. This collection reflects the key values of Serax: innovative and affordable design. To ensure the innovation and the creativity, Serax works together with leading designers.